When a customer is primarily motivated by environmental benefits, which metric is most valuable to include in the qualification discussion?

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Multiple choice — select the best answer

ANumber of trees used to produce marketing materials
BPanel color options
CInstaller uniform design
DEstimated $$CO_{2}$$ emissions reduction

✓ Correct answer: D. Estimated $$CO_{2}$$ emissions reduction Estimated $$CO_{2}$$ emissions reduction provides a tangible measure of the environmental impact that environmentally-motivated customers typically value highly.

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