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Lewin identified four principles to guide the change management process. Which of the following is NOT one of those principles?

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✓ Correct answer: D. Change should be implemented as quickly as possible to prevent confusion. Rushing change contradicts Lewin's approach to change management. Lewin advocated for gradual, planned change—captured in his unfreeze-change-refreeze model—where those affected are prepared and involved. Rapid implementation typically increases resistance and confusion rather than reducing it. The other three options are consistent with Lewin's principles: change should have a valid rationale, should not be abrupt, and should involve those impacted.

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