In preparation for a new product launch, your marketing team faces the challenge of highlighting the most innovative strategies. A team member suggests a brainstorming approach involving confidential individual idea generation, collecting ideas anonymously, followed by group discussion, and finally privately ranking the favored strategies.

Which of the following techniques best aligns with the suggested approach?

Question

In preparation for a new product launch, your marketing team faces the challenge of highlighting the most innovative strategies. A team member suggests a brainstorming approach involving confidential individual idea generation, collecting ideas anonymously, followed by group discussion, and finally privately ranking the favored strategies.

Which of the following techniques best aligns with the suggested approach?

TheoryPractice · Accepted Answer

Nominal group technique. The correct answer is 'Nominal group technique'. This technique is useful in structured brainstorming where individuals generate ideas anonymously, which are then combined and discussed openly, before everyone votes privately on the ideas.

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