Alex is managing a marketing campaign which is at its midpoint when a team member recommends a new approach to enhance engagement. This approach involves a change that includes extending research activities and utilizing different ad techniques. The team member suggests updating the scope and timeline to incorporate these tasks. Alex evaluates the impact on cost and schedule and drafts a change request, which the campaign steering committee approves. What should Alex do next? Task Current Duration (days) Suggested Duration (days) Research Market Trends 10 15 Design Ad Content 20 20 Deploy Campaign 5 5 Monitor Performance 5 5
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ADetermine the impact of the change on scope, schedule, and cost before implementation
BImplement the change
CUpdate the campaign strategy document
DUpdate the scope and schedule baselines to reflect the approved change before implementing it
✓ Correct answer: D. Update the scope and schedule baselines to reflect the approved change before implementing itAnswer: Update the scope and schedule baselines to reflect the approved change before implementing it. The correct approach is to update the baselines before implementing any changes. This practice ensures that the campaign is tracked against the new scope and schedule, not former benchmarks. Assessing the impact of the change before implementation has already been completed. Implementing the change prior to baseline updates risks tracking with incorrect data. Updating the campaign strategy document is unnecessary without broader strategic shifts.
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Theory