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Behavior Change CoachingQuestion 7 / 10

According to TTM research, as a person moves from precontemplation to action, how do the pros and cons of change typically shift?

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✓ Correct answer: C. Pros rise and cons fall, with the crossover near contemplation/preparation The 'strong principle' of progress holds that the pros of change increase while the cons decrease, with the crossover tending to occur around the contemplation-to-preparation transition.

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Topic: Behavior Change Coaching
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