During contract negotiations for a design-build project, which communication technique is most effective in reaching mutually beneficial terms?
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ACommunicating exclusively through formal written correspondence
BLimiting information sharing to strengthen negotiating position
CActive listening and interest-based questioning to identify underlying needs
DTaking firm positions and refusing to compromise
✓ Correct answer: C. Active listening and interest-based questioning to identify underlying needsActive listening and interest-based questioning focuses on understanding underlying needs rather than just positions, creating opportunities for value-creating solutions that benefit both parties.
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