In the context of prioritizing product features using the Kano Model, which of the following categories describes features that are expected and could lead to dissatisfaction if missing?

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Multiple choice — select the best answer

APerformance Needs
BExcitement Needs
CLatent Needs
DBasic Needs

✓ Correct answer: D. Basic Needs Answer: Basic Needs. In the Kano Model, Basic Needs are the fundamental requirements that customers expect. If these needs are not met, it leads to dissatisfaction.

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In the context of prioritizing product features using the Kano Model, which of the following categories describes features that are expected and could lead to dissatisfaction if missing?

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