Why might implicit measures such as the IAT be used to assess racial stereotypes?

Why might implicit measures such as the IAT

Multiple choice — select the best answer

ATo assess them on computers
BTo assess them in people who cannot answer self-report measures
CTo assess them more quickly
DTo assess them more accurately

✓ Correct answer: D. To assess them more accurately The IAT is used to assess stereotypes without people being able to hide them from the experimenter.

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Why might implicit measures such as the IAT be used to assess racial stereotypes?

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