In strategic management, which key aspect of implementing corporate social responsibility (CSR) initiatives involves ensuring that CSR becomes part of the organization's long-term success?
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ACreating a separate CSR committee to handle these activities.
BIntegrating CSR into the core values and business culture.
CEstablishing short-term PR campaigns for visibility.
DFocusing solely on achieving compliance with regulations.
✓ Correct answer: B. Integrating CSR into the core values and business culture.For CSR to have a lasting impact on the organization, it must be embedded in the corporate culture, much like how changes in Kotter's model should be anchored in the organization's culture to affect long-term outcomes. This means adopting CSR as a core value that influences decision-making, operations, and strategic direction over time.
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