In a competitive market, which of the following factors is most likely to enhance a company's brand image?

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Multiple choice — select the best answer

AHigher dividend payouts
BWorkforce downsizing
CQuality customer service
DIncreasing production costs

✓ Correct answer: C. Quality customer service Quality customer service can enhance a company's brand image by improving customer satisfaction and loyalty, which are intangible benefits. This helps differentiate the brand positively in a competitive market.

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In a competitive market, which of the following factors is most likely to enhance a company's brand image?

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