Your company is launching a new product with a marketing campaign. To compute the expenses related to this campaign, consider the following costs. What term accurately represents the sum of all the expenses for this campaign? Cost Type Description Amount Fixed Cost Initial design work for the campaign $5000 Variable Cost Social media advertising (budget per viewer) $2 per viewer Variable Cost Expected number of viewers 5000 viewers
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✓ Correct answer: B. Total costAnswer: Total cost The total cost of the marketing campaign includes both fixed costs and variable costs. The fixed cost is $5000 for the initial design work. The variable cost is $2 per viewer multiplied by 5000 viewers, totaling $10,000. The total cost (TC) can be calculated using the formula: $$TC = FC + VC$$, which equals $$5000 + 10000 = 15000$$.
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