AJustify all expenditures from a zero base rather than from the prior year's level
BIncrease the prior-year budget by an inflation factor
CAllocate costs only to the most profitable products
DBudget only for discretionary costs
✓ Correct answer: A. Justify all expenditures from a zero base rather than from the prior year's levelZero-based budgeting requires every activity and cost to be justified anew each cycle as if starting from zero, rather than carrying forward last year's amounts.
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